Strategic Planning Essay Example | Topics and Well Written Essays - 1750 words

Strategic Planning - Essay Example a. Demographic Trends Demographic patters offer a description of the changes, which involve sizes, age structure, geographic distribution, ethnic mix, and distribution of income (Ireland el at, 2009). These patterns enable the business to focus on understanding demographics of a certain area. Apparently, Wells Fargo Bank needs to understand alterations, which occur in different parts of America. Nevertheless, Wells Fargo has focused on the ability customize their market; for instance, numerous bankers are multi-lingual in order to increase their ability to deal with diverse population. b. Economic Trends Increasing rate of unemployment has been associated with high rates of interests and foreclosures. Well Fargo is focusing on avoiding the subprime market, which they feared more compared to their competitors during economy downfall. Moreover, the bank was able to pay the â€Å"bailout†, which was provided by the government and led to substantial profitability in 2010. During t his recession, the Well Fargo identified ways of assisting their customers and remaining profitable despite these economic conditions. c. Political Trends There are strict political and legal implications in the banking and mortgaging industry in which Wells Fargo Bank operates. In fact, these implications have effects, which lead to financial reforms laws. On the other hand, there are resent issues, which are influencing the trading in the financial industry. d. Social Trends Wells Fargo has depicted increased interest in taking their social responsibility; in fact, they have a vision of building their corporate vision to assist their customers and ensure that everyone is succeeding in the community. On the other hand, they focus on offering members of the society equal chances of opportunities and prosperity for different walks of life. Therefore, they are struggling in being socially responsible through their financial services. e. Technological Trends There are technological pat ters, which have become prevalent in banking industry; through in other situations it poses threat to financial businesses. There are numerous programs and firms that are operating online and they are exploiting technology as a source of competitive advantage. f. Global Trends Apparently, Wells Fargo does not operate in the global market; through they deal with customers from different counties and ethical background. In this case, the bank has identified the need for understanding the global perspective, which is highly applicable in to their business. g. Physical Trends The company runs efficiently, whereby they take numerous steps of protecting the natural resources, and this has significant benefits to the future generation. On the other hand, they Wells Fargo bank has gained ability to engage their customers and communities in stewardship effort, through which they achieve significant impact (Wells Fargo, 2009). h. Industry Environment The industry environment entails the barri ers to entry into the market, suppliers bargaining power, buyers bargaining power, availability of substitutes and competitive rivalry; in this case, industry environment is perceived in these dimensions. i. Operating Environment Operating environment entails five segments, which include competitors, creditors, customers, labor, and supplies. In this case, the competition has decreased significantly due to four choices in the financial

Copyrights in fashion business Research Paper Example | Topics and Well Written Essays - 2500 words

Copyrights in fashion business - Research Paper Example This will demonstrate the need for any designer with a fashion accessory to prove to the authorities and the industrial courts that design qualifies for copyright protection. Such proof can only be through a demonstrable non-utilitarian purpose that the accessory serves. The fashion design industry it is common imitations of designs with different trademarks. The owners of the original designs can only file litigation if their trade marks if they find an imitation of their designs. Considering that copyright laws do not protect them, litigation on any of the imitated designs would fail unless the owner proves that indeed theirs had a unique non-utilitarian function to warrant copyright protection. It is hence paramount to explain through this research paper the reason for such unprotection and why there are few attempts to introduce law that can give copyright protection in the fashion industry. Introduction The fashion business is the most challenging for starters who come up with n ew designs. It operates in unfriendly legal environments with scant protection form intellectual property rights. A jaunt in the busy streets of London or New York reveals a culture of business ‘knocking off’ where people rush to imitate any new design as soon as it enters the fashion market. The most humiliating part is that vendors sell their imitations at a price almost half of the price of the original design. It is appalling that there are companies have built huge and legitimate enterprise selling the replicas of other original designs in malls and on the web. All such unfathomable outcomes of intellectual property abuses are not a justification for the introduction of copyright protection for fashion business. The fashion business is a great success in the world and especially the United States and the United Kingdom. Its uniqueness in the scope of offering products with utilitarian value to consumers needs little protection in form of trademarks in the extreme. Though the discussion it would be interesting to note that the fashion and design industry defies all the assumptions of the monopoly theory that establishes the doctrines of intellectual property rights. Thesis statement The fashion industry lacks the legal justification for copyright protection of new designs in the market. Discussion In mid 2011, the southern District of New York the held that color as a trade mark should only b limited to industrial products. It has been general rue that color can be registered as a trademark as long it is non-functional and has a secondary meaning. Color can only be a trade mark if the industrial goods with the color is used as the identifying feature of the specific product. In the case, Christian Louboutin versus Yves St. Laurent had similar allegation of trademark infringement. Christian Louboutin who sold shoes with a red sole alleged that Yves St Laurent had copied the color of its products. The southern district refused to grant a prelimi nary injunction that would have stopped Yves form continuing to sell shoes with a red sole. The court held that color could not be a trademark. After the denial of a preliminary injunction order, the court also granted St, Laurent’s motion for summary judgment on the invalidity of Louboutin’s trademark. The court held that, even if the public associated red soles of the shoes with Louboutin, color is a basic and essential element of fashion design