Controversial analysis about the consumption of luxury brand Essay

Controversial compend about the consumption of lavishness brand - Essay ExampleTwo of these factors namely the increased interpretation of the western lifestyle among the China population and especially the youth and the increase in consumer buying mightiness within this population, are considered the driving force behind the obsession with luxury brands.Luxury is a inborn concept which is ever evolving. However, to most of us, luxury is basically an inessential but desirable things or a state of obscene comfort or indulgence. In this regard, genius can looks at luxury brands as any other product whose only difference from its counterpart is only in its extra agiotage that is not backed by obvious functional advantages. However, consumers are always allow foring to pay the reward simply because of a set of unique characteristics, recognizable, reputation, or exclusivity of the luxury brand. The irony of these features working for a luxury brand is that majority of them vary across culture and therefore societies, something that can essentially be unredeemed on varying consumer attitudes and belief. This particular characteristic of luxury market exposes it main contradiction because it exposes the greatest take of hedonistic and irrational that consumption can ever get. In this paper I exit be exploring the contradiction and ironies of the phenomenal surge in luxury market in China. In doing so, I will use an interview that I have conducted to a Chinese youth by the name Crystal. This will complement the tomes of literature on this topic that are available and that I will be to a great extent relying on to navigating this topic.Chinese are paying attention to luxury brand, a phenomenon that is raising the overall set of the luxury brand without necessarily adding any functional advantage on them as would be expected. They besides cut across various retail sectors that include footwear, jewellery, perfume, liquor, automobile, cosmetics, and fashio n wear and accessories. One thing that one notes about